The Right Move
Everyone knows students have to compete for admission to selective colleges today. More high school seniors are applying to more...
Trying On For Size
The internet is filled with college searchers, finders, matchers and comparers. Just type in a few pieces of statistical data, and your...
Why Do I Need a Consultant?
The world of college admissions has become increasingly complex in the last 25 years. Students used to attend whatever college was...
A Jaundiced Eye
Yield management (a/k/a marketing) officers at colleges have gotten the memo: students like social media! It is no wonder, then, that...
What Does US News Measure?
It's human nature: If we have a list, we want to rank it. US News and World Report took full advantage of that tendency when it first...
Oldies but Goodies
When starting to research colleges, some students immediately turn to the internet. And there's no question that college websites and...