A Jaundiced Eye
Yield management (a/k/a marketing) officers at colleges have gotten the memo: students like social media! It is no wonder, then, that colleges have taken to new networks to promote their schools far and wide, without breaking the advertising budget. Platforms like Facebook and Twitter make it possible to send their messages right into their targets' phones. The institutions' websites are replete with photos, virtual tours, academic calendars and course catalogs. Look m
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