

The Right Move
Everyone knows students have to compete for admission to selective colleges today. More high school seniors are applying to more...


Trying On For Size
The internet is filled with college searchers, finders, matchers and comparers. Just type in a few pieces of statistical data, and your...


Why Do I Need a Consultant?
The world of college admissions has become increasingly complex in the last 25 years. Students used to attend whatever college was...


A Jaundiced Eye
Yield management (a/k/a marketing) officers at colleges have gotten the memo: students like social media! It is no wonder, then, that...


What Does US News Measure?
It's human nature: If we have a list, we want to rank it. US News and World Report took full advantage of that tendency when it first...


Oldies but Goodies
When starting to research colleges, some students immediately turn to the internet. And there's no question that college websites and...


How High Should You Reach?
Americans seem to approach everything with optimism. Just look at some of our more widespread clichés: “Reach for the stars.” “Anything...


The End of a Cycle -- or a Beginning
By its nature a circle has no beginning or end, and so it is with college applications. Just as the seniors are stepping off the...


Visit Campus Via Computer
Virtual tours can be a significant way to gather information about a college a student would like to consider, particularly if it is one...


Does This Scene Look Familiar?
Many seniors have finally sent off the last of their applications, but for underclassmen the flurry of mail is just starting. They...