Calling it DONE
You’ve written four drafts, you’ve had your mother, your counselor, your teacher and your sister look it over. You want to submit the...
A Jaundiced Eye
Yield management (a/k/a marketing) officers at colleges have gotten the memo: students like social media! It is no wonder, then, that...
What Does US News Measure?
It's human nature: If we have a list, we want to rank it. US News and World Report took full advantage of that tendency when it first...
Oldies but Goodies
When starting to research colleges, some students immediately turn to the internet. And there's no question that college websites and...
How High Should You Reach?
Americans seem to approach everything with optimism. Just look at some of our more widespread clichés: “Reach for the stars.” “Anything...
Wave Goodbye to Summer Camp
Some students want to get onto an Ivy League campus in the worst way. And so they do: they sign up for a summer program. These students...